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Skills are reusable instructions for jobs such as a campaign review. They save you from explaining the same process every time.
Skills catalogue with Browse, Installed, and My skills tabs and marketing categories

Browse skills by the kind of work you want to complete.

Use a skill

  1. Open Skills → Browse and choose a skill.
  2. Review What you get and the connections it needs.
  3. Click Install, then Use this skill. An owner or admin can install it if you cannot.
  4. Add the company, dates, and other details in chat.
You can also type / in chat to choose an installed skill.
Ad fatigue skill showing an example result, required connections, and the Install button

Read the example and check the connections before you install a skill.

Run it regularly

Choose Schedule on the skill page to set up a routine. Review the details in chat before confirming.

Make it your own

Owners and admins can use Create skill to save a team’s process. Include the steps, the expected result, and what to check before finishing. Find custom skills under My skills.
A skill describes how to do a job. A routine decides when to do it.